Bajaj
Brand Name : Bajaj Jewel, Baja Fans
Campaign Objective : Establishing Bajal Electronics as the Go-To Brand for Quality and Affordable Electronics Bajal Electronics is a trusted brand that offers a wide range of high-quality and affordable electronics, including fans, home appliances such mixer grinder and more. With a focus on customer satisfaction, value for money, and reliable performance, Bajal Electronics aims to provide innovative electronic solutions that enhance the everyday lives of consumers. To solidify its position in the market and attract a broader customer base, a strategic marketing campaign is crucial to establish Bajal Electronics as the go-to brand for quality and affordable electronics. The primary objective of this advertising campaign is to position Bajal Electronics as the go-to brand for quality and affordable electronics. The campaign will focus on creating brand awareness, highlighting the value proposition and reliability of Bajal Electronics products, and inspiring customers to choose Bajal for their electronic needs. Product Showcase: Highlight the diverse range of electronics products offered by Bajal Electronics. Showcase the key features, benefits, and value of the products through visually appealing content, such as showing the fans as fan display unit.
Execution Channels : Indulging customer engagement through CTU and Fan display Unit. Brand Activation & Promotion for Bajaj Electronics. Bajaj mixture grinder CTU ( Counter Top Unit) – Installed 5K Units, Pan India Gate Arch Branding- Fan Display Unit- 1500 Unit, Pan India Fabricated Baja Fans CTU (Counter Top Unit)- 40k, Pan India
Duration :
Location : Families and Local residents in every corner all over India
Results : Above 50 Lakhs eyeballs
Increment in brand awareness and recognition in the electronics market.
Growth in sales revenue and market share for Bajal Electronics.
Improvement in customer satisfaction scores and positive feedback.
Customer retention and repeat purchases.
Expansion of the retail network and partnerships with distributors.
By executing this comprehensive campaign, Bajal Electronics aims to position itself as the go-to brand for quality and affordable electronics. The campaign’s objective is to create brand awareness, highlight the value proposition and reliability of Bajal Electronics products, and inspire customers to choose Bajal for their electronic needs.
Jindal Steel Limited
Brand Name : Jindal Steel Limited
Campaign Objective : Increasing Awareness and Driving Demand for Jindal Steels The primary objective of this marketing campaign is to increase awareness of Jindal Steels and drive demand for its steel products. The campaign will focus on educating potential customers about the superior quality, durability, and wide range of steel offerings provided by Jindal Steels. By effectively communicating the brand’s value proposition and key differentiators, the campaign aims to position Jindal Steels as a trusted and reliable partner for businesses in need of steel solutions. Brand Messaging and Positioning: Develop a compelling brand message that highlights Jindal Steels’ commitment to quality, innovation, and customer satisfaction. Clearly articulate the key differentiators that set Jindal Steels apart from competitors. Craft a positioning statement that resonates with target customers and effectively communicates the brand’s value proposition.
Execution Channels : Carefully Chose OOH Sites in the major locations near Stainless Steel Markets, Industries & Fabricatos. Auto Branding done nationally with a count of 19500+ Autos Bus Branding across multiple cities for High Vibility Transit Media
Duration : 3 Months
Target Audience and Location : Pan India Tier 1 & Tier 2 Cities
Results : Increase in brand awareness metrics, such as website traffic, social media followers, and brand mentions. Growth in lead generation, including the number of inquiries, downloads, or requests for quotes received through various campaign channels. Increase in sales revenue attributed to the campaign, measured through the number of new customers acquired and the value of transactions. By executing this comprehensive advertising campaign, Jindal Steels aims to raise awareness, enhance brand reputation as it proceeds.
Swiggy Instamart
Brand Name : Swiggy Instamart
Campaign Objective : Driving Adoption and Increasing Usage of Swiggy Instamart Swiggy Instamart is a convenient and reliable on-demand grocery delivery service offered by Swiggy, a leading online food ordering and delivery platform. Swiggy Instamart aims to revolutionize the grocery shopping experience by providing customers with a wide selection of products and delivering them swiftly to their doorsteps. To establish Swiggy Instamart as the go-to solution for hassle-free grocery shopping, a focused marketing campaign is essential to drive adoption and increase usage among target customers. The primary objective of this marketing campaign is to drive adoption and increase usage of Swiggy Instamart among the target audience. The campaign will focus on creating awareness about the convenience, reliability, and time-saving benefits of using Swiggy Instamart for grocery shopping. The aim is to position Swiggy Instamart as the preferred choice for busy individuals and families seeking a seamless and efficient grocery delivery experience. Brand Messaging and Positioning: To advertise a compelling brand message that emphasizes the convenience and reliability of Swiggy Instamart. Highlight how it simplifies grocery shopping, saving customers valuable time and effort. Craft a positioning statement that communicates the brand’s value proposition and resonates with the target audience. Promotions and Offers: Design attractive promotional campaigns and offers to incentivize customers to try Swiggy Instamart. Offer discounts, free delivery, or exclusive deals like sending handfans along with groceries and free 5 orders for new users. Implement
Execution Channels : For BTL RWA branding campaign: 350+ RWA Societies CarMesh, Auto Brading Out of home campaign- 60+ across 4 cities- Delhi, Mumbai, Hydrabad and Kolkata Hand fan Idea- Free delivery of handfan along with the delivery News paper Insert -5Lakh Gate Banner- 30+ banners 50+ signages for enhancing their warehouse sales across multiple cities
Duration : Start date 4th Feb’22- till date
Location : Delhi NCR & Hyderabad
Results : 12k acquisitions Increase in app downloads and registrations for Swiggy Instamart. Growth in the number of active users and repeat purchases. Increase in the average order value and frequency of orders per user. Improvement in customer satisfaction scores and positive feedback. By implementing this focused execution strategy, Swiggy aims to drive adoption and increase usage of Swiggy Instamart, positioning it as the preferred choice for convenient and efficient grocery shopping among the target audience.We proceed to do the same and drive business growth.
Tata Power (Solar)
Brand Name : Tata Power (Solar)
Campaign Objective : Promoting Solar Energy Adoption and Establishing Tata Power as a Leader in the Solar Industry Tata Power (Solar) is a renowned and leading player in the solar energy industry, offering innovative and sustainable solar power solutions. With a commitment to clean and renewable energy, Tata Power aims to drive solar energy adoption and contribute to a greener future. To achieve this, a strategic advertising campaign is crucial to raise awareness, educate consumers, and position Tata Power as a trusted and reliable provider of solar energy solutions. The primary objective of this advertising campaign is to promote solar energy adoption and establish Tata Power as a leader in the solar industry. The campaign will focus on educating the target audience about the benefits of solar energy, showcasing Tata Power’s expertise and innovation in the field, and inspiring individuals and businesses to switch to solar power solutions. Educating and Creating Awareness: Develop educational content and campaigns that highlight the advantages of solar energy, including cost savings, environmental benefits, and energy independence. Disseminate this content through various channels, such as social media, blogs, webinars, and community events, to raise awareness about the potential of solar energy and its positive impact on individuals, businesses, and the environment.
Execution Channels : Retail Branding – Glow Sign Board, Non Lit Board Sunboard, One way vision for Retailers, Distributers & Customer site Branding Exhibitions in Mumbai, Lucknow, Delhi, Kolkata and Bangalore
Duration : 2 years
Location : Bangalore and Haldia
Results : Increase in brand awareness and perception as a leader in the solar industry. Growth in leads and inquiries for Tata Power’s solar solutions. Increase in the number of solar installations and adoption of Tata Power’s solar products. Expansion of the customer base, both in the residential and commercial sectors. Positive media coverage and industry recognition for Tata Power’s solar initiatives. By executing this comprehensive advertising campaign, Tata Power aims to promote solar energy adoption, establish its leadership in the solar industry, and drive meaningful impact in the transition towards a cleaner and sustainable future.
Opple Led
Brand Name : Opple Led
Campaign Objective : Increasing Brand Awareness and Driving Sales for OPPLE Lighting OPPLE Lighting is a renowned global brand specializing in innovative lighting solutions. With a commitment to providing energy-efficient and high-quality lighting products, OPPLE aims to enhance people’s lives by creating comfortable and sustainable lighting environments. To achieve its business goals and expand its market reach, a focused campaign is necessary to increase brand awareness and drive sales for OPPLE Lighting. The primary objective of this campaign is to increase brand awareness and drive sales for OPPLE Lighting. The campaign will focus on educating the larger target audience about the benefits of OPPLE’s lighting solutions, showcasing the brand’s expertise in lighting technology, and inspiring customers to choose OPPLE Lighting for their lighting need Product Showcasing: Highlight the diverse range of lighting products offered by OPPLE, including residential, commercial, and industrial lighting solutions. Showcase the features, benefits, and application scenarios of each product category through visually appealing content, such as product images, videos, and interactive demonstrations on Auto,Retail shops and Outdoor sites Retail Partnerships and In-store Promotions: Form strategic partnerships with retail outlets and distributors to increase visibility and accessibility of OPPLE Lighting products. Conduct in-store promotions, product demonstrations, and offer exclusive discounts or incentives to customers purchasing OPPLE products. Train retail staff to effectively communicate the advantages of OPPLE Lighting and provide exceptional customer service.
Execution Channels : Retail Signages for Delaer & Distributor Visbility Outdoor Sites in Tier 1 Cities Auto Branding Nationally
Duration : 1 Year
Target Audience and Location : Pan India
Results : 50K + Orders Increase in brand awareness metrics, such as website traffic and brand mentions. Growth in lead generation, including the number of inquiries, downloads, or requests for quotes received through various execution channels. Improvement in sales revenue attributed to the campaign, measured through the number of new customers acquired and the value of transactions. Expansion of the retail network and partnerships with new distributors. By executing this comprehensive marketing campaign, OPPLE aims to increase brand awareness, showcase its lighting expertise, and drive sales for its lighting solutions. Ultimately, the campaign aims to position OPPLE Lighting as a trusted and preferred choice for customers seeking energy-efficient and high-quality lighting products.
Tata Croma
Brand Name : Tata Croma
Campaign Objective : Positioning Tata Croma as the Preferred Destination for Consumer Electronics and Home Appliances Tata Croma is a leading retail chain specializing in consumer electronics and home appliances. With a wide range of products and a commitment to quality and customer satisfaction, Tata Croma aims to provide a seamless shopping experience for consumers seeking the latest technology and reliable appliances. To further establish Tata Croma as the preferred destination for consumer electronics and home appliances, a strategic marketing campaign is essential. Brand Messaging and Positioning: Develop a compelling brand message that highlights Tata Croma’s commitment to quality, variety, and customer-centricity. Craft a positioning statement that communicates Tata Croma’s value proposition, emphasizing factors such as product range, affordability, after-sales service, and expert assistance. In-store Experience: Enhance the in-store experience at Tata Croma outlets by providing a welcoming and interactive environment. Train sales staff to provide expert product guidance and exceptional customer service. Create engaging product displays, interactive demos, and product comparison stations to help customers make informed purchase decisions.
Execution Channels : To drive & enhance eye balls for their Summer Campaign across all the outlets in Delhi and Mumbai Region Retail branding- Lit Arch Gate Branding across all the stores in Delhi and Mumbai BTL Activities- E Rickshaw Branding for complte 30 Days completely wrapped with Tata Croma Decals
Duration : 2 Months
Target Audience and Location : Delhi/NCR, Mumbai
Results : 20k+ visitors Increase in footfall and sales at Tata Croma stores. Growth in revenue and market share for consumer electronics and home appliances. Improvement in customer satisfaction scores and positive feedback. Increase in customer loyalty and repeat purchases. By implementing this comprehensive advertising campaign, Tata Croma aims to position itself as the go-to destination for consumer electronics and home appliances. The campaign’s objective is to create awareness, drive footfall, and increase sales.
Lotus Herbal
Brand Name : Lotus Herbal
Campaign Objective : Promoting Natural and Organic Beauty Products and Establishing Lotus Herbal as a Trusted Brand Lotus Herbal is a renowned brand offering a range of natural and organic beauty products. With a commitment to providing high-quality skincare, haircare, and cosmetic products derived from natural ingredients, Lotus Herbal aims to enhance beauty while preserving the health of individuals and the environment. To expand its market presence and reinforce its position as a trusted brand, a strategic marketing campaign is crucial to promote its natural beauty offerings. Product Showcasing: Highlight Lotus Herbal’s diverse range of natural skincare, haircare, and cosmetic products. Showcase the products, their benefits, and how they contribute to healthy and radiant skin and hair.. Use visually appealing content, such as displaying products on display racks inside the retail shops.
Execution Channels : POSM- 500 display racks in local retail shops (POSM) Production & Installation at indivisual shop at tier 1 cities
Duration : 2 Month
Target Audience and Location : Tier 1 Cities- Delhi, Mumbai, Bangalore, Chennai, Kolkata and Hydrabad
Results : 5L+ eyeballs Increment in brand awareness and recognition among the target audience. Growth in sales revenue and market share for natural and organic beauty products. Improvement in customer loyalty and repeat purchases. Expansion of retail partnerships and distribution channels. By executing this marketing campaign, Lotus Herbal aims to position itself as a trusted brand for natural and organic beauty products. The campaign’s objective is to raise awareness about the benefits of using natural ingredients, promote Lotus Herbal’s product range, and engage with consumers seeking healthier and more sustainable beauty alternatives.
Muthoot Finance
Brand Name : Muthoot Finance
Campaign Objective : Establishing Muthoot as the Trusted Financial Partner for Gold Loans and Financial Services Muthoot is a well-known financial institution that specializes in gold loans and a wide range of financial services. With a legacy of trust, reliability, and customer-centricity, Muthoot aims to be the preferred choice for individuals seeking quick and convenient access to funds against their gold assets. To solidify its position as a trusted financial partner and expand its customer base, a strategic marketing campaign is essential to establish Muthoot as the go-to brand for gold loans and comprehensive financial solutions. The primary objective of this marketing campaign is to position Muthoot as the trusted financial partner for gold loans and a wide range of financial services. The campaign will focus on creating brand awareness, highlighting Muthoot’s expertise, reliability, and customer-centric approach, and inspiring individuals to choose Muthoot for their financial needs. Highlight Muthoot’s expertise in providing gold coins and gold loans and emphasize the ease, convenience, and quick disbursal process. Showcase the benefits of utilizing gold assets to secure funds for various financial needs, such as emergencies, education, business expansion, and more.
Execution Channels : Retail Branding – 10+ Outlets for Inside Brandng & Visibility Brand Arch gate – 50+ brand Arch Gate across al Branches in Delhi Ncr
Duration : December’22 & April 23
Location : Delhi NCR
Results : Increment in brand awareness and recognition in the financial services industry. Growth in the number of gold loan applications and disbursals. Expansion of the customer base and growth in market share. Impact of CSR initiatives and community engagement programs. By executing this comprehensive advertising campaign, Muthoot aims to position itself as the trusted financial partner for gold coin and a wide range of financial services. The campaign’s objective is to create brand awareness, highlight Muthoot’s expertise, reliability, and customer-centric approach, and inspire individuals to choose Muthoot for their financial needs.